Amar Chitra Katha Comics

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Amar Chitra Katha ("Immortal Captivating (or Picture) Stories") is one of India's largest selling comic book series, with more than 90 million copies sold in 20 Indian languages.[1] Founded in 1967, the imprint has more than 400 titles that retell stories from the great Indian epics, mythology, history, folklore, and fables in a comic book format. It was created by Anant Pai, and published by India Book House.The original printings of amar Chitra were not in full colour—because of budgetary constraints, the panels were printed using yellow, blue and green. Subsequent issues, however, changed to full colour. All Amar Chitra Katha books stuck to a monthly (later fortnightly) 30-page format, with emphasis on lucid, entertaining storylines. In addition to the 'singles' format the stories are also available as hardcover 3-in-1 and 5-in-1 bundles. There are special editions of the epics like the Mahabharata which is available in a 3 volume 1300+ pages set.

Occasionally there were "bumper" issues with 90 pages, most collecting stories of a similar type from individual issues (e.g. Monkey Stories From The Hitopadesha, Tales of Birbal and some being longer stories The Story of Rama). As the epic stories became more popular, the team began to publish stories based on Indian history, of men and women belonging to different regions and religions and also on stories based on Sanskrit as well as regional classics. The continuous popularity of the comics led to reprints being issued frequently, which ensured that the back-issues remained in print throughout the seventies and the eighties. At the height of its popularity, in the mid-eighties, it had been translated into Bengali, Marathi, Assamese, Gujarati, Punjabi, Sanskrit, Telugu, Tamil and Urdu and selling half a million copies a month. Some titles were also translated into French, Spanish, German, Swahili, Fijian, Indonesian, and Serbo-Croat.

Towards the mid-nineties, the original comics were reprinted in sleeker and more durable editions, with thick cardstock covers and better colour separations.

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